The iPhone 17’s potential makeover might be just enough

There's probably a lot of market research out there by fancy people who analyze consumer data trying to answer one question: Why do people choose an iPhone? Is it a reputation for better privacy? Long-term reliability? Targeted ad campaigns? I think it's a lot simpler than anyone wants to acknowledge: Their previous iPhone no longer […]

2025-09-08 13:00 GMT · 2 months ago www.theverge.com

There's probably a lot of market research out there by fancy people who analyze consumer data trying to answer one question: Why do people choose an iPhone? Is it a reputation for better privacy? Long-term reliability? Targeted ad campaigns? I think it's a lot simpler than anyone wants to acknowledge: Their previous iPhone no longer […]

Original: https://www.theverge.com/tech/773538/iphone-17-event-awe-dropping-upgrade-apple-intelligence