Netflix tests language model as alternative to hand-built recommendation logic

2026-08-21 22:30 GMT · 4 days ago aimagpro.com

Netflix pitted its years-old recommendation engine against an in-house language model called GenRec and says it got better results. Instead of relying on thousands of hand-crafted features, GenRec converts viewing behavior into plain text. Netflix itself calls it “an early but promising step.”
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