Apple barely talked about AI at its big iPhone 17 event

Apple's hotly-anticipated Apple event was chock-full of news about updates to AirPods, the Apple Watch, the new suite of iPhones, and more. But during the one-hour-and-fifteen-minute presentation, which was considerably shorter than usual, there was one notable buzzword missing from a good chunk of the fanfare: AI. Although CEO Tim Cook said during the livestream […]

2025-09-09 19:30 GMT · 7 months ago www.theverge.com

Apple's hotly-anticipated Apple event was chock-full of news about updates to AirPods, the Apple Watch, the new suite of iPhones, and more. But during the one-hour-and-fifteen-minute presentation, which was considerably shorter than usual, there was one notable buzzword missing from a good chunk of the fanfare: AI. Although CEO Tim Cook said during the livestream […]

Original: https://www.theverge.com/apple-event/774963/apple-september-launch-event-ai-apple-intelligence